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“Hi I’m Shula Rich. I’m now 74, and along the way I’ve developed self-care and natural beauty habits that work, which are too good to keep to myself. I founded Natural Beauty Brains® to share them with you.

Awarded a double Gold Medal for British Invention of the Year 2020-2021 for my Waking Beauty® Sleep System. 

“I believe there’s no connection between the passing of time and a time when I’ll stop looking good. I’m anti the whole idea of anti-ageing, ‘ageing’ means getting older …. that’s all!”

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My mission is to challenge age and gender stereotypes.

Natural Beauty Brains will combine natural wisdom with pioneering scientific research to develop sustainable, ethical products for the 21st century.

Natural Beauty Brains Blog questions common assumptions about age, diet, skin care, exercise, & gender. I’ve developed simple, climate-friendly Natural Beauty Brains® products to substitute for ultra-processed water-based skin creams.  I blog about my simple life hacks for health and beauty. I’ve aimed to be the best version of ‘me’ from my 20’s to my 70’s and onwards. Your ‘age’ can be irrelevant to your lifestyle if you want it to be and if you begin as soon as possible.

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