“Hi I’m Shula Rich. I’m now 74, and along the way I’ve developed self-care and natural beauty habits that work, which are too good to keep to myself. I founded Natural Beauty Brains® to share them with you.
Awarded a double Gold Medal for British Invention of the Year 2020-2021 for my Waking Beauty® Sleep System.
“I believe there’s no connection between the passing of time and a time when I’ll stop looking good. I’m anti the whole idea of anti-ageing, ‘ageing’ means getting older …. that’s all!”
Sleep comfortably on your back & prevent wrinkles
Waking Beauty® is a unique set of five pillows, helping you sleep in your chosen position. Made with a pure British wool filling which you can adjust to suit you.
Dermatologists, aestheticians, and beauticians agree sleep wrinkles are due to pressure on the face from sleeping on your side. To prevent them you need to change position and sleep on your back.
“I wake up refreshed and my posture is better…Thank you Waking Beauty® for these wonderful pillows”
– Crystal, film producer and model
“I noticed the difference from the first time using it. I woke up feeling fresh, well rested, without the usual puffy face and eyes and my complexion was more radiant. I love how the materials of the elements feel on my head, neck, shoulders and my eyes.”
– Sophie, Optician/Business Owner
My mission is to challenge age and gender stereotypes.
Natural Beauty Brains combines natural wisdom with pioneering scientific research to develop sustainable, ethical products for the 21st century.
I question common assumptions about age, diet, skin care, exercise, & gender. I’ve aimed to be the best version of ‘me’ from my 20’s to my 70’s and onwards. Your ‘age’ can be irrelevant to your lifestyle if you want it to be and if you begin as soon as possible.
Featured blog posts
Malar bags and how I got rid of mine
Malar bags and how I got rid of mine. In this article, I look at malar bags and how I got rid of mine. Malar bags are the hangy eye…
Can I use Olive Oil on my face?
Can I use Olive Oil on my face? Yes, you can use olive oil on your face! I’ve used nothing else for so many years! To clean my face at…
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