Do you want to look good or do you want to look younger?

Shula wearing a sun hat

A survey I saw this week said that only 3 out of a 100 of us want to look younger. What 97 people out of 100 want is to look good.

Looking ‘younger’ the majority said was not what mattered to them.

But when I look at beauty ads, either the ads are out of touch or 97% weren’t telling the truth – most of us do want to look younger, we’re just not saying so.

Look at the anti-ageing market, it’s said to be worth xx million. Go around the cosmetic counters in Boots, it’s all about creams and devices that are supposed to keep us looking young or make us look younger.

It’s good manners when someone asks us – ‘how old do you think I am’? to take at least 10 years off.
Once or twice I’ve guessed wrongly (i.e I’ve been right)  I’ve said their real age, or older.
There’s no way of getting out of the look of disappointment.
I try to make up for it by saying something like … ‘Oh but you speak with such authority’ or ‘It’s your dress. It looks so expensive, nobody younger could afford it’
Weak excuses – I’ve upset somebody by guessing their age.

I think most of us do want to look younger – but we’re not telling ‘them’, so we’ve said instead ‘I want to look good, not younger.’
But really it’s not so. It’s the opposite.

Inside, most of us actually want to look younger. This is because we equate youth with looking good and age with less good – sad, old, wrinkly, invisible.

That’s what ageing meant to me too when I was younger, but not now. I’ve always been an experimenter and my experiment has been with myself. Can I keep looking good as I age?

Now I’m 70.  I can say with authority that there’s no need for us to become sad, wrinkly and invisible as we get older.

This beauty blog will show you how.

Number One Product = Olive oil.

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